KPI templates
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Software as a Service (SaaS)

Monitor and manage all aspects of SaaS performance with this specialized set of KPIs. Some of the values monitored include Active Accounts, Demo Requests and Releases. Industry professionals worked on this set of KPIs providing a standardized approach to SaaS KPI performance tracking.

Your trial begins here with below KPI’s.

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Active accounts

The total number of active accounts

Bugs Reported

The number of bugs reported over the selected period

Cancelled Demos / Webinars

The number of cancelled demos / webinars over the selected period

Converted Trials

The number of trials successfully converted into active paid accounts

Cost per paid account

The total cost of a new account

Cost per trial

The cost per a single trial

Demo Requests

The number of requests for demos

Live Demo / Webinar completion

The number of live demos / Webinars completed over the selected period

Multiple Logins

The of multiple logins from users across time

New Data import

The number of accounts that have imported data from other linked services

New Trial Accounts

The number of new trial accounts

Online Marketing Spend

The total cost of online marketing over the selected period


The number of new releases over the selected period

Webinar / Demo success

The number of Demos / Webinars converted into paid accounts

Customer Lifetime Value (CLV)

Customer Lifetime Value of existing customers


Monthly Recurring Revenue

Monthly Unique Visitors

The number of unique web users / visitors per month

Account Churn %

The percentage of accounts that have cancelled this period


The number of trials this period

Trial Conversion

Trial Conversion Rate

Users to Conversions

The number of web users / visitors to converted customers

Revenue Churn %

The percentage of cancelled account per percentage


Cost to Acquire Customers

Customer Retention Rate

The rate at which you are retaining customers

Churned Accounts

The number of cancelled accounts this period