Monitor and manage all aspects of SaaS performance with this specialized set of KPIs. Some of the values monitored include Active Accounts, Demo Requests and Releases. Industry professionals worked on this set of KPIs providing a standardized approach to SaaS KPI performance tracking.
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The total number of active accounts
The number of bugs reported over the selected period
The number of cancelled demos / webinars over the selected period
The number of trials successfully converted into active paid accounts
The total cost of a new account
The cost per a single trial
The number of requests for demos
The number of live demos / Webinars completed over the selected period
The of multiple logins from users across time
The number of accounts that have imported data from other linked services
The number of new trial accounts
The total cost of online marketing over the selected period
The number of new releases over the selected period
The number of Demos / Webinars converted into paid accounts
Customer Lifetime Value of existing customers
Monthly Recurring Revenue
The number of unique web users / visitors per month
The percentage of accounts that have cancelled this period
The number of trials this period
Trial Conversion Rate
The number of web users / visitors to converted customers
The percentage of cancelled account per percentage
Cost to Acquire Customers
The rate at which you are retaining customers
The number of cancelled accounts this period
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